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Home-based care companies are using franchising to expand, with newer entrants such as Solenvia Caregivers signing agreements while established brands describe the support systems they use for franchisees. Solenvia’s first two franchise locations are still in licensing and onboarding and have not generated revenue, leaving their performance untested.
Home-based care companies are turning to franchising to expand into new markets, but industry executives say success depends on selecting suitable owners and supporting them through launch and early operations. The issue is especially immediate for Solenvia Caregivers, whose first two franchise locations remain in licensing and onboarding and have not yet brought in revenue, according to its vice president of franchise operations.
Massachusetts-based Solenvia signed its first franchise agreement in August, expanding into Florida, and a second agreement for Fairfield County, Connecticut, in mid-October. The company appointed Justin Brady as vice president of franchise operations in September. He oversees franchisee onboarding, training and support, and is refining the company’s caregiver scheduling model. Brady told Home Health Care News that most of Solenvia’s revenue still comes from company-owned operations.
Solenvia’s franchise locations have yet to start generating revenue because they are still in the licensing and onboarding phase. CEO Bryan Dylewski said franchising is part of the company’s growth strategy, arguing that local owner-operators can bring investment in the brand and commitment to serving their communities. Solenvia provides non-medical home care, including personal, hourly, live-in and overnight services.
Established providers also described their franchise systems. Home Helpers Home Care operates 409 locations across 40 states, while Right at Home has more than 750 locations in the United States and several other countries. Their executives pointed to franchise disclosure documents, training and continuing operational guidance as ways to clarify expectations and help new operators build their businesses.
Growth Depends on Franchisee Support
Franchising can give home care companies a way to enter additional markets without operating every location themselves. For franchisors, franchise fees and ongoing royalties can add revenue; franchisees can gain access to an established brand, operating model and training. Those potential benefits do not establish that any particular new location will succeed.
The stakes extend beyond expansion. Home care providers serve people who may be older or otherwise need support in their homes, so owners must be prepared to deliver services consistently. Home Helpers CEO Emma Dickison told HHCN that the company seeks owners who connect with the care mission and can follow its model. Her comments reflect the company’s stated approach, not an independent assessment of franchise outcomes.
Franchisees also take on a long-term financial commitment. According to HHCN, operators pay franchise fees and royalties; Home Helpers franchisees also contribute a reported 1% to 2% of overall revenue to a national marketing, advertising and branding fund. The source does not provide a broader comparison of costs or profitability across franchise systems.
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Established Brands Set the Benchmark
The franchise model gives an independent operator permission to use a company’s brand and business system in exchange for fees and royalties. A franchise disclosure document (FDD) lays out information about the model and is legally required. The source report says Right at Home provides prospective owners with education on its FDD before they sign, followed by onboarding and pre-opening training during the six months before a location opens.
Right at Home says it continues coaching and operational guidance through a dedicated support team over a 10-year franchise agreement. Home Helpers describes a development team that helps both sides assess fit, and says an assigned team stays with new franchisees for at least their first two years. The report also says Home Helpers includes a third-party audit and business performance information in its FDD.
Not all operators are equally established in franchising. Colorado-based Home Halo shifted to the model in late 2025, while Solenvia is still bringing its earliest franchisees through setup. That range shows why the reported strategies of mature systems offer a point of comparison, but not proof of how newer locations will perform.
“We continue to look for individuals [who] have a mission… we’re taking care of some of the most fragile population, and we’re doing it in their home or family home.”
— Emma Dickison, president and CEO of Home Helpers Home Care
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Early Locations Have No Revenue Yet
The source report does not provide revenue, profitability or operating results for Solenvia’s new franchise locations. Both remain in licensing and onboarding, so their performance cannot yet show whether the model will produce sustainable businesses in Florida or Connecticut. It is also not clear when either location will open or begin serving clients.
The report describes training and support plans at established companies, but does not compare franchise systems’ total costs, closure rates or average returns. Executives’ statements about the potential advantages of franchising are company perspectives, not independently verified evidence that franchise ownership is more successful than company-owned expansion.
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Licensing and Launches Remain Ahead
The next visible milestones for Solenvia are completion of licensing and onboarding and the opening of its Florida and Fairfield County locations. The company has not provided an opening timetable or projected revenue in the source report. Its franchise operations team is responsible for onboarding, training and support as those sites prepare to operate.
For prospective franchise owners, the report points to reviewing the FDD, understanding the financial commitment and evaluating what training and continuing support a company provides. Whether Solenvia’s new locations gain traction will become clearer only after they begin serving clients and report operating results.
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Key Questions
What is the development in home-based care franchising?
Home care companies are expanding through franchise agreements, while established providers describe owner screening, training and ongoing support as parts of their approach. Solenvia Caregivers has signed two agreements, but its locations are still being prepared.
Are Solenvia’s franchise locations earning revenue?
No. Solenvia’s locations in Florida and Fairfield County, Connecticut, are still in licensing and onboarding and had not generated revenue when the report was published, according to the company’s vice president of franchise operations.
What support do home care franchisors say they provide?
The report describes education on franchise disclosure documents, pre-opening training, operational guidance and coaching. Right at Home and Home Helpers each described support that continues after a location opens.
What is a franchise disclosure document?
An FDD is a legally required document that lays out information about a franchise business model. The report says Right at Home educates prospective owners about the document before they sign.
Does franchising guarantee a profitable home care business?
No. The report describes possible benefits and support systems but does not establish that franchised locations are profitable. Solenvia’s first two franchise sites had not yet generated revenue.
Source: rss
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