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Eric Von Frohlich, co-founder of Row House and founder of EVF Performance CrossFit Upper East Side, died last week at 60, according to Athletech News. Tributes from colleagues and friends remember his influence on boutique fitness and rowing, his approach to coaching, and his advocacy for people with Parkinson’s disease.
Eric Von Frohlich, the New York fitness entrepreneur who co-founded Row House and founded EVF Performance CrossFit Upper East Side, died last week at age 60, Athletech News reported. He was remembered by colleagues and friends for his role in boutique fitness, his coaching and his work supporting the Parkinson’s community after his diagnosis.
Frohlich co-founded Row House in 2014 with his wife, Debra Strougo. The business helped bring indoor rowing into boutique group fitness, an approach Athletech News says expanded the modality’s reach across the country. Frohlich also founded EVF Performance CrossFit Upper East Side and was regarded as an influential figure in New York’s boutique fitness scene.
Frohlich and Strougo also established Fitizens Holdings, a firm that advised and invested in companies in health, fitness and wellness. The report describes Frohlich’s coaching as demanding and thoughtful, and says he developed group fitness and CrossFit approaches intended to welcome people with varied backgrounds and experience.
After being diagnosed with Parkinson’s disease, Frohlich served on the board of Rock Steady Boxing, an organization focused on exercise programs for people with Parkinson’s. Athletech News reported that he used his public profile to support the Parkinson’s community and inform discussions about care. He is survived by Strougo, their children Magnus, Carter and Bella, and other family members.
His Influence on Boutique Fitness
Frohlich’s career connected fitness entrepreneurship, group coaching and advocacy. Row House’s emphasis on rowing helped present the exercise as an accessible group workout rather than an activity limited to experienced rowers. His work at EVF Performance also placed him within the growth of boutique fitness and CrossFit in New York.
His Parkinson’s advocacy gave his experience a public dimension beyond business and coaching. As a board member of Rock Steady Boxing, he contributed both industry knowledge and the perspective of someone living with the diagnosis. The tributes collected by Athletech News suggest that peers valued not only his professional ideas but also his ability to listen, challenge people and offer support.
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From Rowing Studios to Parkinson’s Advocacy
Frohlich built his fitness career through ventures that combined structured training with group participation. He founded EVF Performance CrossFit Upper East Side and later partnered with Strougo to launch Row House in 2014. Their work came as boutique studios were expanding options beyond traditional gyms, including rowing-based classes.
His diagnosis of Parkinson’s disease later led him to take on an advocacy role. Athletech News says he joined the Rock Steady Boxing board because of both his diagnosis and his fitness-industry experience. The outlet’s report also gathered tributes sent by email and text and posted publicly over the preceding week; it says some were lightly edited for clarity and length.
“He acknowledged the challenges while still choosing to see the possibilities.”
— Ryan Cotton, a Rock Steady Boxing board member
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Details Not Included in the Report
Athletech News reported that Frohlich died last week, but the report does not give an exact date, location or cause of death. It also does not specify whether a public memorial or other service has been planned. No additional details on those matters are confirmed in the material provided.
The tributes are personal recollections, not independent assessments of Frohlich’s business impact. The report attributes the views to the people who submitted them and does not provide figures for Row House’s reach, studio count or the number of people introduced to rowing through its classes.
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Tributes and Family Plans
The source report presents tributes gathered from friends, colleagues and fitness-industry peers, but gives no announced schedule for a memorial or other public event. Any service details or further statements from the family would need to be confirmed separately.
For now, the reported news is Frohlich’s death and the accounts of his work and relationships. Additional information remains unreported, including the circumstances of his death and any plans for a public remembrance.
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Key Questions
Who was Eric Von Frohlich?
He was a fitness entrepreneur and coach who founded EVF Performance CrossFit Upper East Side and co-founded Row House with his wife, Debra Strougo.
How old was Eric Von Frohlich when he died?
Athletech News reported that Frohlich died at 60. The report says he died last week but does not provide an exact date.
What was his connection to Row House?
Frohlich and Strougo co-founded Row House in 2014, building a boutique group-fitness business centered on indoor rowing.
How was Frohlich involved in Parkinson’s advocacy?
After his Parkinson’s diagnosis, he served on the board of Rock Steady Boxing and used his fitness-industry experience and public profile to support the Parkinson’s community, according to Athletech News.
Has a cause of death or memorial plan been announced?
The source report does not state a cause of death or provide details of a memorial or service. Those points remain unconfirmed in the available material.
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